You know, of course, all about Google’s several zoological algorithmic changes. And so you know that content – quality, readable, useful, lengthy content – is now more important than ever. You are also aware of the strategies involved in the creation of this kind of crucial content: telling a story, writing longer content, writing evergreen content, answering pertinent questions, optimizing content, making content easily sharable, and so on.
So today, companies – all kinds of companies – are investing more and more in content marketing. According the Content Marketing Institute’s recent report, 88% of B2B of marketers use content marketing to generate leads and land clients, and 51% say they plan to increase their content-marketing budgets by next year. But industry watchers also say that 50% – that’s a full half – of content goes unread. And that’s a problem when content is so overwhelmingly important.
That’s why you now need a top-notch writer to create content for you – content that gets read and shared and get results. The writer, the content creator, is now an absolutely key ingredient. No longer can marketers rely on banal, keyword-laden mediocrity that barely goes beyond the obvious. And this is where I come in.
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